![]() ![]() Unfortunately, there are no good obesity statistics going back that far, so we’re left simply to wonder whether this “diet” even worked at all.Īs an interesting footnote, old-school advertising is still boosting Lucky Strike sales, after a fashion. By 1950, nearly half of American women were smoking. And even after the campaign finally ended, the social destigmatization of women smoking was almost complete. instead of a sweet” to appease candy makers, but continued pitching cigarettes as a way to curb overeating. While other cigarette brands had begun targeting women too, Lucky Strike’s unparalleled rise to cigarette stardom implies that their “cigarettes for weight loss” ad campaign had a fair amount of impact. The percentage of women smokers in America jumped from 5-6% (1924) to 12-16% of women (1929), an increase of at least four million new women smokers. ![]() Almost overnight, Lucky Strike cigarettes became the #1 cigarette brand in the United States, their sales increasing 300% in just one year. In 1928, the American Tobacco Company began running ads for their “Lucky Strike” cigarettes, specifically targeting women with the tagline “Reach for a Lucky instead of a sweet.” Often featuring thin, attractive women juxtaposed against obese ones, these advertisements pitched cigarettes as a way of guarding against “unhealthy” snacking that might lead to unattractive weight gain. Courtesy of the Stanford School of Medicine’s SRITA website. But in the 1920s, tobacco companies started going after women, too. Nearly all of these ads were targeting men, over 50% of whom were already smokers. Celebrity endorsements were mixed with “throat doctors” making spurious medical claims. The tobacco companies, worried that widespread discussion of the obvious might turn people off the habit, turned to marketing to win back the hearts and minds and lungs of the public. Even if there wasn’t definitive scientific evidence, it was apparent that something about smoking was sickening and killing smokers. Just look at the language people were using: the first use of the phrase “coffin nails” was in 1888, and the phrase “smoker’s cough” was coined in 1898. By the late 1800s, public opinion was souring on cigarettes. RARE BIG-TWIN BOBBER WITH BIG MOTOR AND BIG POWER. Ģ007 *Swift Cycles* *Lucky Strike Big-Twin Softail*.☎ Call or Text John Hollywood (424) 352-8380.Dealer Comments:NATIONWIDE SHIPPING AVAILABLE. ![]() Ģ007 *Swift Cycles* *Lucky Strike Big-Twin Softail*.☎ Call or Text John Hollywood (619) 304-3021.Dealer Comments:NATIONWIDE SHIPPING AVAILABLE.
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